the
results
-
Reverse
The
Curse
became
the
centerpiece
of a
consumer
naming
promotion
-
Through
an
integrated
program
of
outdoor,
radio,
and
press
events,
Reverse
The
Curse
usurps
Big
Dig
(another
Rattle
success
story)
as
the
most
successful
new
product
intro
in
company
history
-
Red
Sox
win
the
World
Series:
Packaging
put
on
exhibit
at
Baseball
Hall
of
Fame
-
Winner
of
National
Dairy
Association
Marketing
Gold
Medal
|
