the
results
-
Theatre
launch
helps
the
New
England
Aquarium
become
the
#1
visited
attraction
in
Boston
for
the
first
time
in
history
-
Simons IMAX Theatre
among
the
top
5
IMAX
theatres
in
the
US
for
revenue
and
top
10
in
world
-
Met
highly
aggressive
corporate
goals
while
spending
less
on
marketing
than
most
IMAX
theatres
-
A
finalist
for
the
most
successful
IMAX
launch
worldwide,
the
campaign
is
now
featured
as
training
case
study
for
IMAX
corporation
|
